With increasing numbers of people utilizing technologies like QR codes, Molson Coors became more receptive to adding value to their products through technology. We took three of their top brands and integrated AR experiences into their programs to give drinkers another reason to interact with their favorite beer.
Augmented Reality
Blue Moon believes in brightening the everyday by seeing the world with a renewed sense of wonder. This summer, we asked drinkers to look to the skies for interactive experiences and chances to win bright summer prizes.
Blue Moon | Make Summer Brighter
Californians needed some moments of Chill, so we enlisted the state bear to offer up some summer games and cool summer swag.
Coors Light | Keeping California Chill
Coors Banquet | Reno Rodeo “Ride the Bull”
When Reno Rodeo rodeo fans flooded town for the 100th anniversary, we made sure that everyone with a Banquet in their hands could try their hand at taming a bronco. Place your bull on the table top and hang on for dear life.
