“Wear the High Life” with Benny Gold
Miller High Life believes that quality should be available to everyone, so we partnered with an artist who shared the same values: streetwear designer Benny Gold.
Together we created covetable wearables and merchandise, available with purchase of High Life 12-packs. Benny even designed a limited edition can that married his brand to ours.
A Story Behind Every Design
We created a digital content series to give voice to Benny’s inspiration, process, and the ethos he shares with Miller High Life. The budget was small, the impact was huge.
Inspiration Is Everywhere
Off the Clock
In Pursuit