Blue Moon + Pinterest | Kentucky Derby
As the new official craft beer of the Kentucky Derby, Blue Moon wanted to make sure they were seen as the only beer special enough for Derby Day. So we used the power of Pinterest to serve up curated, imaginative food, fashion and party-planning ideas for shoppers looking for unique inspiration for their Derby watch parties.
A Taste of the Grandstands
We gave on-premise accounts tools to host epic Kentucky Derby watch parties: collectible glassware; vests, bow-ties and fascinators for the staff, and an old-fashioned slot racing game for table top competition.
