Miller High Life
Miller High Life | “Where the High Life Lives” Artist Series
What it is:
A national program celebrating High Life’s local pride through limited-edition artist-designed cans inspired by regional culture and values.
Why it mattered:
High Life needed to stay relevant across diverse retail environments — from corner bars to backyard parties — while reinforcing its reputation as an authentic, local-feeling brand.
What I did:
Commissioned and directed a network of in-the-know artists to design unique High Life cans that told the story of their cities and states. National designs drew on broader shared values.
What happened:
Gave distributors new reasons to sell in, provided retailers fresh display opportunities, and gave drinkers a collectible series that drove excitement and local engagement.

Washington — Nathan Yoder

Pennsylvania — Dan Cassaro

New York — Dan Cassaro

Texas — Jose Canales

National Poster — Jose Canales

California — Nathan Yoder

Florida — Joshua Noom

Louisiana — Joshua Noom
Retail Display
Sizzle Reel