Miller High Life

Lookin’ good, America.

Whether it’s consumed at the corner bar, a new gastropub, or your uncle’s backyard, High Life has always taken pride in feeling local and sincere. We commissioned a series of local artists from across the country to turn High Life’s cans into canvasses in celebration of what makes their states & cities unique. National designs drew inspiration from broader, regional values.

This hit campaign gave distributors something new to talk about, retailers something to build display around, and drinkers something cool to collect.