Foster’s | Aussie Six Pack

The Foster’s “Oil Can “ was the most iconic single-serve beer in U. S. distribution, but most people only buy one per trip. In order to boost distribution and purchase, the lonely Oil Can needed to bring some friends along to the party.

Introducing the “Aussie Six-Pack”,  a carrier clip that was free with purchase and turned three 25.4 oz Oil Cans into the equivalent of a traditional six-pack. This innovation was a subtle up-sell that boosted Foster’s C-store sales by 16%.