Keystone Light | Hunt for the Great White ‘Stone

Our original Can Hunt program was a fan favorite and a lesson in simplicity: find the special orange can seeded in cases of Keystone Light and show it off. But the program was starting to feel dusty and we needed to create some new news to excite both drinkers and distributers.

We went bigger with Hunt for the Great White 'Stone. This time the elusive can was a silver buck, and every regular can featured a puzzle-piece antler design.

Because our drinkers love to tinker almost as much as they love to hunt, they spent this deer season outbuilding and out-bragging each other.