Blue Moon | Field Localization Program

Blue Moon has always looked at the world with a creative eye and a sense of wonder. So when the brand needed to make a closer connection with drinkers in its local markets, we briefed 7 illustrators to create artwork that rang true to place.
The resulting work was incorporated into everything from POS to perm, street art to collectables.
Localized Illustrations
Austin — Gwen Keraval, illustrator
Houston — Gwen Keraval, illustrator
Santa Fe — Jose Canales, illustrator
Hawaii — Owen Davey, illustrator
Lake Tahoe — Owen Davey, illustrator