The Atlanta Braves are one of Coors Light’s biggest partners in the Southeast market. So when lifetime Brave Chipper Jones was inducted into the Baseball Hall of Fame, we blanketed Georgia with a celebration.

This 360° program gave fans access to collectibles, experiences and a content series featuring Chipper’s fellow Hall of Famers Bobby Cox and John Schuerholz.

Our :30 video even aired as a prime-time TV spot.